Beyond the economic implications, counterfeit merchandise raises serious sustainability concerns. Often produced in unregulated environments, these fake products utilize harmful materials and contribute to significant waste and pollution. In contrast, legitimate brands are increasingly committed to sustainable practices, including ethical sourcing and environmentally friendly manufacturing. To combat these issues, sports organizations are leveraging technology, such as NFC tags and blockchain, to verify authenticity. Fan NFC-connected products can play a crucial role in this effort by providing a secure way for consumers to purchase genuine merchandise while supporting environmental sustainability through responsible production practices.